![]() Parallax will work on tablets, but it is not smartphone compatible. Even Google jumped on board when they launched their notorious Mobilgeddon, which discriminates against mobile unfriendly sites in search results on a mobile device. Today, more than half of internet access is from a mobile device. If your audience skews older, limit your site’s animations and make it easy to navigate. Unless your grandma is really hip, parallax could be overwhelming for her. The sole purpose of these websites are to grab their audience’s attention, and say “ HEY! Look at me! Look at what I have to offer.” These websites typically contain very little textual information, but provide a visual stimulus to sell their message.Īnother BIG factor, when considering parallax is your audience’s age. Heavier levels of parallax work best with promotional sites (events, movies, campaigns, etc.), and image heavy sites. (I know you didn’t forget about the first rule already!) Minimal parallax on informational websites will also allow users to find content easily, and allow more room for important information. Depending on the structure of the site, limiting the parallax to just the background of a couple of sections could still produce a modern, yet professional site. Let’s face it: unless they are Saul Goodman, a flying gavel on a law firm’s website will look unprofessional. However, exercise restraint for more serious, informational websites (law firms, doctors, government, universities). Parallax can have a helping hand in all websites. The loading time will dramatically decrease, and you don’t have to sacrifice any content. By doing this, you could go all out on your homepage, while highlighting teasers to the inner pages. If you have too much content, break it up into different pages.The majority of users will leave a site after a few seconds of loading time. A large, one-page site will have a heavy initial download, and may take a long time to load. If the site is one page, limit its length.If this content must be animated, try breaking it up into smaller, easily digestible pieces. Your message could disappear before it’s received. Users come in all sizes, reading abilities, and attention spans. Don’t set animations for long, important text. ![]() You could also provide an easily found jump menu that brings the user directly to that information. Decide which content will be sought after the most (event information, contact information, product information, etc.), and limit visual effects in that area.We scroll halfway through the site, and… “Why did we come here again? What were we looking for?” While it looks fantastic, too much parallax can cloud up your site’s message, and make it difficult to search for important information. Parallax could also hurt your brand and negate your message, if used incorrectly.ĭon’t sweat it! Just follow these rules during your design process, and your site will really pack a punch! Parallax, when used correctly, can be a very powerful branding tool. Parallax is new and shiny, and all of the cool kids are doing it. Today, it seems that parallax is used everywhere. ![]() This visual effect originated from 2D side scrolling video games, where it conveyed a false sense of depth and momentum, as the character journeyed across the scene. ![]() Parallax scrolling allows the background to move with a different speed than the foreground. In the last couple of years, parallax scrolling emerged from the shadows, and took over the world wide web. ![]()
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